Bangkok, Thailand — July 24, 2025 — NOVOGEE, a global digital agri-food supply chain platform, has officially commenced the soft launch of its Thailand Operations Center. This marks a significant step in the company’s Southeast Asia strategy, enhancing its localized service capabilities in agricultural trade, logistics, and B2B distribution.
The new center will focus on fresh produce warehousing, contract farming coordination, channel development, and data-driven supply chain services. It aims to connect local producers with global buyers, streamline cross-border trade, and offer efficient, transparent sourcing solutions for Thai and regional markets.
“Thailand is a key agricultural hub and gateway to broader Asian markets,” said a NOVOGEE representative. “The new operations center will strengthen our regional presence and help drive the adoption of smart agriculture and localized supply chain solutions.”
Founded in 2014, NOVOGEE serves over 140,000 retail and channel clients worldwide through a network of 3,000+ supplier bases. Its business spans bulk agri-food trade, digital contract farming, intelligent agri-equipment, and branded food distribution. The launch of the Thailand center reinforces its "local operations + global collaboration" strategy, bringing greater efficiency and innovation to global agri-food flows.
